It all began with nail inks in soft hues that embody the delicate sentiment of 시나브로 (shee-nah-buh-roh), a Korean expression that conveys a gradual occurrence—so slow and natural that you don’t even realize it’s happening until it has already taken place, like the sun rising and setting. Created for nail artists by ov-ui, a Korean beauty brand that believes in high quality products, eco-friendly practices, and natural ingredients, ov-ui nail inks offer a delicate touch of enduring beauty for self-expression at the fingertips.
Inspired by the English phrase “of you,” ov-ui is pronounced letter by letter: o, v, u, i. The letter “i” also symbolizes a nail product container and carries the meaning of a brand that gently seeps in. Subtle yet impactful, ov-ui is personal, soft, and deeply resonant. It is a brand that feels comfortable and approachable. Ov-ui seeks to be an everyday companion for quiet self-expression by providing timeless high-quality products, urging users to find quiet joy in the small moments. With its sensibly subdued colors, minimal design, and quiet elegance, ov-ui creates products for beautifying that feels meaningful rather than manufactured.
The Pastel Ink Collection and Nature Ink Collection were intentionally created with subdued color palettes, drawing inspiration from emotions, seasons, and feelings. The Pastel Collection contains ten calm pastel colors to easily create art that reflects a unique mood.
The Nature Collection contains ten earth tone colors for an organic and natural feel. The colors have presence, but were intentionally created to be subtle, akin to syrup gels. Users will find that ov-ui inks blend effortlessly for sophisticated and sensuous color effects. Whether softly layered or intricately detailed, these versatile inks allow nail artists to express creatively through gentle washes of color. The inks’ watercolor-like nature invites experimentation, making each application an expressive process that brings together art and emotion.
The packaging of ov-ui’s debut ink collections was designed with poetic intention. The ink bottle labels are printed with “ovu” with the missing “i” represented by the ink bottle itself. The minimalist yet thoughtful design makes each collection an art piece in itself—suitable for any nail space, while adding a sense of elevated simplicity.
More than just beauty products, ov-ui reflects a thoughtful philosophy of sustainability and responsibility. Many of the ingredients used in its formulas are natural and derived from plants, minerals, and essential elements. Free from petrochemicals and harmful toxins, ov-ui adheres to the most rigorous clean made from recycled materials and is also recyclable. From formulation to packaging, care is taken at every step to ensure the impact is gentle—on both the user and on the planet.
In a world that often moves too quickly, ov-ui invites us to slow down and savor the quiet beauty unfolding in small, everyday moments. Through thoughtfully crafted products and emotional brand philosophy, ov-ui is more than a brand–it is a lifestyle and artistic choice. With ov-ui, beauty occurs softly, slowly, and stays, timelessly. Check out ov-ui nail products available at Sweetie Nail Supply.
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