In Korean, banditbuli (반딧불이) [ban-dit-bool-ee] means “firefly.” This tiny creature, which shines brightly even in darkness, symbolizes BANDI’s philosophy: to illuminate small but certain beauty in the world. Banditbuli is also where the brand’s name, BANDI, comes from, reflecting a deep connection to nature that shapes the brand’s values. Founded in 2008, this South Korean beauty brand has been leading the nail industry with its eco-friendly nail care system consisting of premium products created with the experience and knowledge of nail experts.
BANDI emerged during a time when lacquer nail polish dominated the Korean nail industry. Driven by the desire to make fingertip beauty last longer, the brand sought to create a new nail system that combined professional-level performance with user convenience.
In 2010, BANDI launched Gelique, the first professional gel nail system in the Korean market, ushering in a new era for gel nails in Korea. At a time when the industry was largely dominated by foreign brands, BANDI became the first domestic brand to offer safe and accessible gel products with a specialized formula developed from extensive color research, technology, and expertise.
Rebranded Gelique to BANDI GELL, new bottle design and formula
For its 15th year anniversary, BANDI renewed its gel system as BANDI GEL, further solidifying its position as the pioneering and representative brand of K-beauty nails. Today, it stands as a full-service company with its own research and development center, production line, academy, and franchise beauty salons. BANDI has gone beyond just a nail industry pioneer in Korea. It has since hosted international exhibitions and seminars and supported the expansion of BANDI nail salons abroad, establishing itself as a global visionary in the nail industry. BANDI occupies 60% of the salon nail services market in Korea and 25% in the Southeast Asian market. Its premium products have been recognized in fifteen countries.
1. BANDI Ultra Nature Polish SH212s Today Cream, 2. BANDI Glaze Magnetic Gel BP165m Dolce Tail, 3. BANDI Overlay Gel, 4. BANDI Gel BF508 Red Blood
BANDI offers a comprehensive network of nail care lines and systems for premium nail care:
GELIQUE and BANDI GEL - gel polish lines
GEL fit Nail Tips - gel extension tips system
CUREIX - specialized pedicure system for problematic nails
FLOWER VITA - moisturization line for nails, hand, and body
NAILCURE - nailcare products to restore damaged nails
SWITUAL - spa pedicure and manicure line
NORDIC DEER - ultra moisturizing line for super dry skin
ULTRA NATURE - vegan lacquer polish line
1. Bandi Nailcure Blue Diaa Serum Mool (moisturizing), 2. Nailcure Pink Diaa Serum Mool (nail growth), 3. Flower Vita Two-Drop Oil Mandarin Bouquet
Beyond being a beauty brand, BANDI is deeply committed to sustainable beauty throughout product development and manufacturing, believing that beauty and sustainability go hand in hand.
BANDI products are carefully formulated with natural and organic ingredients. Harmful chemicals such as DBP, formaldehyde, and toluene are excluded from use and HEMA-free and TPO-free formulations are integrated to minimize potential skin irritation. The use of organic extracts, plant-based oils, and proteins support beautiful and healthy nails with the benefits of natural ingredients while maintaining an environmentally responsible clean formula.
All products are produced under consistent quality control within BANDI’s R&D center and manufacturing facilities, using eco-friendly processes that minimize chemical waste and energy consumption. These efforts reflect BANDI’s pursuit of not only production efficiency but also its deeper mission–the realization of sustainable beauty values and practices.
Ultimately, BANDI’s eco-friendly approach is not just about making “clean products” but about practicing beauty that harmonizes both people and nature. By combining technology and sensibility, BANDI aims to lead the nail industry toward greater sustainability and ethical consumption. BANDI’s eco-friendly approach to beauty ensures that its products are not only safe for people, but also for the planet.
Believing that a small change at the fingertips can brighten one’s mood and offer a moment of self-care, BANDI focuses on the delicate transformations at the fingertips that inspire self-confidence and self-appreciation. When customers use BANDI products, the first impression should be that of professional perfection–smooth application, long-lasting wear, and the satisfaction of having well-groomed nails of premium quality.
At the same time, BANDI hopes customers experience nail recovery and health restoration through its care lines—protecting damaged nails, replenishing moisture and shine, and promoting a sense of healing rather than simple decoration.
Above all, BANDI products aim to deliver a sense of natural, refined beauty—subtle yet elegant, small yet radiant. For those who prefer premium salon care, value high-quality products with natural formulations, and support care for the environment through eco-conception and eco-friendly practices, BANDI is an experience that goes beyond a simple “beauty routine.” Using BANDI becomes a moment of daily healing that brings positivity and self-expression, allowing customers to discover their own inner light—much like a firefly.
Stay tuned to learn more about BANDI products in upcoming blog posts.
For more nail content including nail art how-to’s, swatches, and new releases, follow Sweetie Nail Supply on social media :
Leave a comment
All comments are moderated before being published.
This site is protected by hCaptcha and the hCaptcha Privacy Policy and Terms of Service apply.