Brand Spotlight: Perukā

Unfold your nail journey with Perukā, a system of professional nail products created to be a support system for your nail artistry. Founded by @cookie.n_ails, Perukā offers fundamental gels and potted gel colors made in Japan with cosmetic standards and certification by the Japan Cosmetic Industry Association (JCIA) to ensure professional-grade safety and quality. Perukā is an acronym where each letter represents what the brand stands for:

P - Persistence

No matter the challenges, we stay true to our purpose and keep striving to do our best each day.

E - Expression

We believe everyone can tell their own story through the expression of colors and creation of artwork.

R - Remember 

As we move forward, we hold on to the dream that brought us here, and we cherish every step along the way. Always remember why you started this journey. 

U - Unique

We encourage every creator to build their own identity and create work that truly reflects who they are.

K - Kingdom

Art has no boundaries. Each person holds the power to shape a nail art world that truly reflects who they are.

Ā - Art

Art lives in the quiet corners of everyday life. It’s always there, waiting for us to notice, to feel, and to turn the ordinary into something meaningful. The stroke over the ‘ā’ is a quiet reminder of its timeless presence and how art continues, gently, through time. 

Together, these letters represent the vision, values, and voice of Perukā, a brand that invites others into the world of nail art and creative expression with reliable nail products.

Perukā nail products support nail artists in their daily work, not just in application, but also in attracting the kind of clients who truly appreciate the nail artist’s craft. This is important so that nail artists who use Perukā nail products can confidently offer services that reflect their highest skill level. When artists work with products that are consistent, high-performing, and beautifully presented, it reinforces their professionalism and builds trust with clients who seek excellence. These clients are often more loyal and willing to invest in the artist’s work because they recognize the difference that premium products make-not just in the final design, but in the overall experience. Perukā  helps elevate the nail artist’s brand, enabling them to stand out and attract clients who value artistry, detail, and quality above all else. 

From product texture to packaging, everything is thoughtfully designed to be useful and reliable. Perukā nail products are produced in Japan due to the country’s regulations and standards in cosmetics, ensuring consistency and quality that can be relied on. The production process complies with all required cosmetic regulations and adheres to guidelines established by Japan’s Ministry of Health. Through standardized procedures, consistency is upheld from raw materials to final production, minimizing the risk of variation between batches. Strict quality control ensures long-term stability in viscosity, shine, and performance, allowing users to expect consistent results in both texture and finish. Recognition from the Japanese nail industry affirms the product’s safety and reliability.

Beyond the gel formula, Perukā’s nail product containers are also made in Japan for the same reasons: control, precision, and care at every stage. With these quality standards applied across all aspects of manufacturing and product development, users can trust in the performance and results of Perukā. Not only are the products made to meet the highest quality standards, but they are also designed to enhance the efficiency of the artist’s workflow.

When it comes to Perukā gel colors, each shade is created with usability in mind. Through careful testing and refinement, Perukā gel colors were developed so that they can be worn individually, layered, or blended seamlessly—key features essential in creating nuanced nail art. Formula compatibility allows artists to design freely without worrying about which colors pair well together. 

The Perukā Classic Gel Color set was thoughtfully curated to be both practical and beginner-friendly. It offers a well-balanced range of essential shades that work beautifully together. Each color features a subtle vintage undertone and has been precisely adjusted to achieve the ideal level of translucency, providing natural depth and dimension allowing for natural depth in application. The formulas are easy to work with and blend smoothly for seamless results. 

Whether experimenting with layers or creating a soft wash of color, the shades in the Perukā Classic Gel Color set can easily be mixed and matched. It’s a palette of colors that artists can reach for anytime and feel confident that their design will come together beautifully, without extensive pre-planning. 

Beyond the quality and versatility of nail products, what truly elevates an artist’s work is how those products are used to express a unique point of view. The right tools can support creativity, but it is the artist’s personal style that makes their work stand out. 

Discovering an individual artistic voice is an essential step in building a meaningful and authentic nail art journey. In finding and nurturing one’s own art style, Perukā encourages artists to pay attention to what they are naturally drawn to and explore it more deeply. Personal style can show up in a specific design approach, a signature color palette, or even a favorite type of nail art material. Once an artist gains clarity around their aesthetic direction, they can move forward with intention. As their work becomes more focused and consistent, they will naturally attract clients who resonate with their stylistic vision and  others in the nail industry who connect with it. 

In a world full of noise and distraction, the only way to find your own pace is to focus on yourself and not compare your work with others. That is how you’ll truly discover your own path. Express your unique and personal nail art style in confidence with Perukā.