Brand Spotlight: First Street

Within just the past few years, Korean gels have quickly garnered interest, gaining a reputation worldwide for qualities that include being user-friendly, long-lasting results, a wide selection of trendy colors, and sensible and beautifully designed packaging. Premium Korean gel brand First Street is no exception when it comes to creating nail products that deliver all of these reputable and desired gel qualities. The brand has obtained international excellent cosmetics manufacturing and quality management standard certification and uses 100% cosmetic raw materials that are free of harmful substances. Its name signifies being the first step or first way for customers starting their nail journey and remaining alongside their customers throughout their discovery of nail art and beautification. First Street is with, for, and closest to nail artists.  

First Street designs and develops products from the user’s perspective and with their standards to ensure user convenience and desired results. Meeting the needs of their customers entails developing gels that optimize the curing process, enhance staying power, address application challenges, and offer a wide selection of colors to meet customer preferences. 

Formulated to be easily used by everyone from beginners to professionals, First Street’s solid color gels are highly pigmented and self-leveling. These gels deliver rich pigmentation in a single coat, making them perfect for a quick yet polished manicure. Vivid and clear color development can be achieved with just one coat even with using just a small amount of product. The self-leveling property minimizes brush strokes and streaking. These features allow for a gel application process that is not only easier, but also faster, without sacrificing the intensity of color.  

In addition to solid colors, First Street also offers glitter and syrup gels that apply just as easily and effortlessly. First Street syrup gels are buildable, have a smooth consistency, and result in a translucent finish that makes them ideal for soft color or gradient nail designs, whereas glitter gels offer the same smooth application with dazzling shimmer, reflective, and sparkly color options. 

Packaged in convenient to hold square bottles with a comfortable brush handle, the design of First Street gel bottles beautifully enhance any space. Solid color bottles identify solid gel colors while gradient colored bottles identify syrup gels and glitter gels, with glitter gel bottles containing a glittery effect that resembles the gel within. The consistent packaging throughout these different color gels makes First Street gels easily identifiable and uniform in display when adding new colors or collections. 

With released seasonal collections, there are a wide variety of colors to choose from for any style and occasion. Some popular collections include the Fall & Autumn Syrup Sets consisting of dark and moody transparent colors, soft translucent pastels of the Lovey Dovey Set, and the mesmerizing and reflective sparkle of the Lucy Magnetic Gels Set

First Street’s gel colors have been tested on actual nail shop customers and selected for vivid color expression and color offerings that are distinct. The formula self-levels perfectly, making it easy to use for nail artists of any level. First Street’s collection of solid gel colors, glitter gels, and syrup gels provides nail artists and enthusiasts with a versatile range of products that are easy to use and deliver professional results. Whether you’re just getting into DIY manicures or are a seasoned nail professional, First Street offers a complete solution for anyone looking to deliver their best nail work and look.