Brand Spotlight: CALLA

South Korean brand CALLA offers premium nail care products developed from the expertise of professionals and the experience of seeking the best solutions for nail care needs. CALLA’s vision is to help professionals build strong, healthy nails, and elevate their skills through attention to the smallest details. After all, it is the details that define true quality. 

CALLA was created by Eun-sun Kim, who originally chose “Calla” as her English name. The name comes from the calla lily, a flower often seen at weddings and funerals, symbolizing both new beginnings and endings. To Kim, the calla flower embodies refined beauty, elegance, and simplicity. Now, CALLA represents a brand that stands for clean, structured, and high-quality beauty that withstands the test of time. This philosophy is carried throughout, from product development to education, ensuring that CALLA users can trust in the products, achieve precision, and feel confidence in their work.

Kim grew up in her mother’s beauty salon. So naturally, the beauty industry has always been a part of her life. After graduating from university, Kim devoted herself entirely to beauty–especially nail care. Rather than follow fleeting trends, Kim’s philosophy is to lead with her own unique style. Leading the Korean nail industry in precise cuticle care and trimming, Kim is the founder of Scissor Care, a patented method that utilizes specialized CALLA scissors to neatly and safely trim the cuticles. With over two decades of professional experience and years of seeking real solutions to nail concerns, Kim has created a brand that delivers researched, nail-professional tested tools and products designed to solve common nail issues and refine precise cuticle care for a clean, polished look. 

Every CALLA product is the result of extensive problem-solving and rigorous testing. “When I was younger, I had a nail deformity from an accident, and I tried everything to fix it,” Kim shares. “That personal journey is what led me to study so many materials and techniques–and eventually to create products that actually work.” Kim also teaches nail care in Korea, where people take nail care very seriously. Through her classes, she is able to gather feedback from other nail professionals. This feedback contributes to the development of CALLA products. The ideas for CALLA products come from real problems—nail issues that are seen in the salon setting. The results are solutions that “make things easier for professionals and better for clients.” With a hands-on approach, CALLA is more than just a brand. It is a trusted partner in the pursuit of excellence.

One example of CALLA’s product solutions is its hard gel system, designed to rebuild the natural nail shape by adding structure and volume. It is suitable for overlays, extensions, or strengthening weak nails. The formula offers both flexibility and strength to provide a light weight feel with long-lasting durability. Unlike soft gels, hard gel does not need complete removal between applications. Instead, the same hard gel can be used to fill in the new growth, minimizing potential damage to the natural nails during removal and preparation processes. 

With professional-grade tools comes the need for professional skill. To achieve the best results and prevent damage, CALLA products should be used with the correct technique. Education and training are strongly recommended to unlock their full potential. 

When you choose CALLA, you choose more than just nail care products–you choose a philosophy rooted in artistry, precision and uncompromising quality. CALLA is built on real expertise, designed to empower professionals and deliver lasting beauty to clients. Now is the time to elevate your craft. Discover CALLA and experience the difference that dedication to detail can make.