Brand Spotlight: Viewgel

Discover the innovation of Korean gels through Viewgel. Viewgel is a brand of gel and nail care products created by DM Cosmetics, a Korean manufacturer of beauty products. The processes of development, production, and packaging are all managed in-house. Established in 2015, DM Cosmetics believes that beauty first begins with health. With the launch of their nail brand Viewgel in 2017, the company has since been committed to the health of natural nails. Their aim is to develop quality products that promote the health of the natural nails, even with the use of gels and wearing gel enhancements. Viewgel was the first brand in South Korea with nail care and gel products that were developed with antibacterial and antifungal properties—an achievement that reflects the company’s focus on natural nail health. 

For Viewgel, research and development (r&d) are critical for the outcome of better products. Innovation is an important aspect that not only distinguishes a brand, but results in products that are a solution to pain points and problems. In a competitive market, r&d is crucial for ambitious brands who want to grow, build trust with their customers, and stand out in creating better solutions. This is the edge of many Korean cosmetics, including Viewgel nail products. 

The management of start-to-finishing products in-house allows the task of product improvement to be more efficient. In doing so, there is more streamline in developing the product, knowing the product, and informing users of how to use the products effectively, building a stronger relationship and trust to address user needs. This is also the “it” factor and appeal that has made Viewgel an established brand in the Korean nail industry. On the opposite end, consumers seek and love new and better products that address commonly experienced problems.

One of the most popular products from Viewgel is Perfect Top Gel, a non-wipe top gel. The gel’s low viscosity as well as the brand’s distinct bottle brushes make application easy, even for beginners. Research and testing were conducted to evaluate key top gel qualities, including glossiness, shrinkage, surface durability, and hardening. Through development, the Perfect Top Gel formula was refined to create an improved version: OPER Top Gel. OPER, combining the O in “overlay” and PER in “perfect” represents a perfect top gel that can be used to overlay gel color and leaves no residue of uncured product after curing. This upgraded formula exhibits better results in the critical top gel qualities.

In DM Cosmetic’s own performance tests comparing OPER to other select top gels on the market, OPER outperformed competitors in various tested categories. OPER’s formula yields higher gloss with more durability and resistance to normal wear and tear. The increased viscosity from the previous formula also offers a better overlay solution to protect color and its non-wipe finish means there is no uncured gel remaining when cured according to the curing guidelines. These qualities have made OPER Top Gel one of the most preferred top gels of choice among Korean nail salons and DIYers, solidifying its reputation as one of the leading top gels in South Korea. However, it does not stop there. Viewgel continues to work on developing its formulas to release new and improved versions.

It’s not just top gels that Viewgel excels in creating. Viewgel is a system of solutions for nail care and enhancement needs, including base gels, builder gels, and gel color polish. Whether you are a nail professional or do your own nails at home, Viewgel was made to be accessible to all. Check out Sweetie Nail Supply’s select offerings of Viewgel for high performance products that promote natural nail health.