Brand Spotlight: Jel and Gel

The sheer gel colors of Jel and Gel’s Pearl in the Soil Season 1 Collection are an ethereal veil of iridescent shimmer, delivering a truly captivating and unique nail color experience in ten bottles. This is just one of the many gel collections from the Korean nail brand, Jel and Gel, that ignites a sense of adoration and desire. Read more as we uncover Jel and Gel and learn why its products are a must-try for nail artists. 

Amongst Korean nail artists, Jel and Gel is widely known for its premium quality gel products and alluring color collections. More than just a nail brand, Jel and Gel embodies a movement that encourages self-expression and storytelling through its thoughtfully curated gel colors. The name “Jel and Gel” (젤앤젤) was inspired by the poetic idea of nail artists as “angels” creating art on a vast canvas, much like the sky, where color harmony tells a story. When spoken in Korean, “Jel and Gel” sounds like “gel angel,” evoking the image of nail artists as angels using gel as their artistic medium. This theme is reflected in the brand’s commitment to offering dreamy color palettes that transform nails into miniature works of art. Since 2023, Jel and Gel has actively established itself in the nail industry with its products highly adored by both nail enthusiasts and professionals alike. 

Jel and Gel’s mission extends beyond just selling nail products. Many nail brands offer beautiful gel colors, but Jel and Gel is distinguished by its philosophy of self-expression and individuality. The brand aims to empower individuals to tell their unique stories through their fingertips. As Jel and Gel expands globally, it seeks to incorporate diverse cultural stories and inspirations into its collections. The brand believes that nails are more than just an accessory; they are tiny canvases for creativity, mood, and personal storytelling. 

Each new collection from Jel and Gel draws inspiration from nature and its elements, with formulas made with ingredients that are as eco-friendly as possible, promoting sustainable beauty. In creating new Jel and Gel products, Jel and Gel colorists weave themes and narratives into color curation, making every bottle a piece of art presented in a collection like a fairytale that nail artists can use to bring their own visions to life. 

If you’re new to Jel and Gel or looking to expand your collection, here are three highly loved Jel and Gel recommendations to get you started:

Ice Star Gel Collection - A dazzling gel collection with ten translucent and magnetic gel colors that capture the brilliant light and color of transparent ice. 

Pearls in the Soil Series - A collection inspired by the beauty of pearls, offering elegant shimmery and iridescent tones for a mesmerizing and sophisticated touch.

Fox Star Series - Playful yet enchanting, this magnetic gel collection embodies the mystique of foxes, blending warm and lovely sparkly hues that shift with the light.

Jel and Gel values the philosophy of finding great joy in small things, such as nails. The brand encourages nail artists to see their work not just as a skill but as a way to bring confidence and beauty into everyday life as subtle colors at the fingertips can make life moments even more beautiful. The smallest details can make a huge impact.

Jel and Gel is a storyteller, innovator, and champion of self-expression. With its unique artistic approach and breathtaking collections, it’s no wonder nail artists love Jel and Gel products. Whether you’re a seasoned pro or just beginning your journey in nail art, Jel and Gel is a brand that will inspire and elevate your craft. Check out Jel and Gel  products available at Sweetie Nail Supply.